Customer Interviews

Live in your customer's world, not your conference room

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Stories beat surveys for discovering real needs

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Your non-customers teach you more than your fans

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Give engineers direct customer contact to build product intuition

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Research pays massive dividends or reveals you're wasting time

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Build systematic feedback loops or die from ignorance

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True product-market fit creates evangelical customers

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Lead with their problem, not your solution

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Stop talking to customers when their answers become predictable

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Customer feedback is a gift - treat it with urgency

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Test with people who don't care if you succeed

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Build with customers, not for them

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Use customer words in your messaging

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Target desperate customers with no alternatives

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Founder intuition comes from thousands of customer touches

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Vulnerability unlocks deeper customer insights

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