True product-market fit creates evangelical customers

It's can they not stop talking about it and that's the chatter about a product, they want to share it with their teammates or to other people at different companies. That just top of mind love and wanting to share what they've found with others is really a great sign that you're onto something.

Everyone who's listening hopefully either is interested in products or has a product background. So I won't say too much there, but can you talk to users or potential customers, are they building something that's really special, unique? Can you hear that, spark that enthusiasm and figure out if this is going to be special.

Your best customers aren't price sensitive for what you're shooting for because they get it. They fundamentally understand it.

Before the chasm, the customers you work with are people who say, 'We believe what you believe.' After the chasm, they say, 'I'm not sure about that, but we need what you have.'