Retention & Engagement

Retention is the only metric that matters

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Build state to create switching costs

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Your users' success is your growth engine

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Fix retention by fixing acquisition

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Word-of-mouth beats paid channels

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60% week-1 retention or you don't have product-market fit

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Tactical retention is 25-40% of your churn

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Growth compounds through small systematic wins

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One metric should capture retention, engagement and growth

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Design quality directly drives growth metrics

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AI agents learn like human teammates

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Meet users where they already behave

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Consumer subscription lacks B2B's natural advantages

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Sometimes you must slow growth to preserve trust

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