Growth compounds through small systematic wins

People think growth is overnight success and it's not. It is a lot of short wins and short-term execution for a longer-term gain and really understanding you have a lot of short terms towards the longer-term outcomes.

The first thing I always do and think about is you get in touch in terms of why are people using this product, and where are the areas of growth? And so usually even in a big product or a mature in a complex system, there's a part of it that's growing.

Once you are in, you are in. Once you are in, you are now a preferred vendor. You now have the ability to cross over into other business units.

Not growing it so big so fast. One thing that we actually thought about pretty carefully was what a rate of healthy growth would be. If you grow to something like, oh we have 5,000 ambassadors, which feels really good to say on a website, the conversation is actually very muted because people feel like they're speaking to an auditorium.