Most people think their job is supposed to do everything for them and the reality is it's not. And so part of it's being able to help them balance that out and realize that even in a situation that you think is horrible, there's a lot of things you're learning in the middle of it.
Bob Moesta
Co-creator of Jobs-to-be-Done Framework, CEO and founder of The Re-Wired Group
33 quotes across 2 episodes
The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
There's difference between product features and product experiences, and what you start to realize is it's the experiences that keep you at your job. It's not just about the money because you start to realize money is a surrogate for respect, or I've got bills to pay or I'm falling behind.
53% of the people who basically said they got more money, did not get more money. They told the company they had more money because they knew they couldn't argue with having them come back because they got more money.
You need to take responsibility for your career and where you want to go. And this is on you. And so the reality is you can let somebody else do it and you can try to morph yourself to fit other people. But I will tell you, you will be way better off if you spend the time to figure out who you are and find a job that matches who you are.
The moment you stop making progress in your career is the moment you start looking for another job.
Employees hire companies more than companies hire employees.
I can actually pay people less if I give them better experiences. And so ultimately I can actually do more and then I just don't count on them staying so long.
When you overpay people, what happens is that they actually become more and more scared that they will lose it, and then they become more and more conservative because they don't want to rock the boat and they actually don't work.
You need to take responsibility for your career and where you want to go. And this is on you. And so the reality is you can let somebody else do it and you can try to morph yourself to fit other people. But I will tell you, you will be way better off if you spend the time to figure out who you are and find a job that matches who you are.
The moment you are comfortable doing nothing, you know who you are again, and you can actually figure this out.
Most people spend 95% of their time doing the work that sucks their energy so they get the 5% of the joy of the work they do. And what I realized is that if you can pull that ratio to 40% energy drive or drain or 50 50, you don't even know you're working anymore.
The moment you stop making progress in your career is the moment you start looking for another job.
How do I get the job to fit the person as opposed to trying to find the person to fit the job? Because when you find good people, it's like, yeah, they fit, but they're just not perfect. And then you let them go. And the reality is what you probably want to do is actually find a way to get that person in and figure out how to actually reshape the job to fit that person.
Nobody randomly changes jobs, it's just not possible. And so the reality is you can describe it that way and most people would say Lucky is random, but the reality is it's caused and if it's now caused, you start to actually realize that context has a lot of impact in it.
When you're in a startup, it changes who you are and the moment that you get out of that environment, you need to take the time to reset your mind and your body. I call it a jobcation, which is a job I can go do with one hand tie by hide my back so I can rest and recover to go do something else.
The moment you are comfortable doing nothing, you know who you are again, and you can actually figure this out.
How to find work you love | Bob Moesta (Jobs-to-be-Done co-creator, author of "Job Moves")
When you hear somebody's story and it seems irrational, nine times out of 10, it's because you don't have the rest of the story. The context makes the irrational rational.
If F1 and F2 are not greater than F3 and F4, they're not going to move, they're not going to do anything.
Value is not just the outcome. Value also has where you start.
A kick-ass half is better than a half-ass whole.
Don't have a discussion guide. It drives people crazy because everybody wants to ask the same set of questions, but when you ask the same set of questions, you actually don't follow the ones that actually have the most meaningful information.
What will people stop using when your product comes out? And that's who you want to go interview.
Bitchin' ain't switchin'. Just because people bitch about something doesn't mean they're going to do anything about it.
Choose what to suck at and figure out the trade-offs that you need to make and make sure that your trade-offs map the trade-offs of the customer.
Most products that fail is because they made a trade-off that the customer didn't agree with.
If you follow your best users, they'll take you up to this world that then actually destroys the lower end of the world of why people are there.
I raised the price of the condo, included moving in two years of storage as part of the deal with the condo because it's the frictional coefficient and I increased sales over 30%.
There are really no new jobs, it's just the fact is we get better at them.
People hire products, they don't buy them, they hire them to make progress in their life.
A struggling moment causes demand. Supply and demand are not as connected as everybody thinks.
It's not just about pain and gain, it's about context and outcomes.
I raised the price of the condo, included moving in two years of storage as part of the deal with the condo because it's the frictional coefficient and I increased sales over 30%.
When you hear somebody's story and it seems irrational, nine times out of 10, it's because you don't have the rest of the story. The context makes the irrational rational.