Bret Taylor

Waking up every morning, what is the most impactful thing I could do today?

I had realized this subconscious limiter that was limiting my success in the job, which is, I was trying to conform the job to the things I thought I liked to do.

If you tell that to yourself and you tell it to your team, all of a sudden, it goes from being an intuition to being a fact. Well, you better hope you're right because if you orient your strategy around fixing a problem and you're wrong, your company's going to fail.

When you ask for advice, don't just ask what to do but why. Be an obnoxious two-year-old kid, why? Why? Why? Why?

It's pretty easy to look at and edit and fix code you wrote. Reviewing other people's code or particularly finding a subtle logical error in someone else's code is actually really hard.

There's feature and functionality and then there's like why should I use this thing in the first place?

It's so hard to sell productivity software, which I learned the hard way.

Rather than literally digitizing what came before, if you can create an entirely new experience, it answers the question for a new customer, why should I give this the time of day?