It's important to notice that if you're looking at a subreddit of about a thousand people, recognize the upper size of this audience, you're not going to win 5,000 businesses through that Reddit community, but you're maybe going to win 10% of the people there that are having this problem.
Meltem Kuran Berkowitz
Head of Growth, Deel
11 quotes across 1 episode
An inside look at Deel's unprecedented growth
The main thing to think about it is, is the Google search over? If someone reads your content, if they typed in something to Google, and then they read the article that you've published, are they going back to Google to continue reading more or is the Google search over? Because ultimately that's what the search engines care about is, I want to make sure this person gets their answer quickest way possible.
If people aren't asking this question to Google, you can write all the content you want, it doesn't matter, nobody's going to find it.
At Deel we have this concept called 'little hands'. It basically means that no matter who you are, where you sit within the organization, you need to be willing to get into the little things and do the nitty-gritty work and not shy away from it.
When you think about cheap channels, that's a really good place to start, is just add value to people, answer their questions. And when you answer their questions and present your solution, if it's a fit to what they're looking for, that ends up being a cheap channel for you.
The main thing to think about it is, is the Google search over? If someone reads your content, if they typed in something to Google, and then they read the article that you've published, are they going back to Google to continue reading more or is the Google search over? Because ultimately that's what the search engines care about is, I want to make sure this person gets their answer quickest way possible.
The biggest mistake people make is SEO is one of those things that, you can try and automate it, you can do a lot of things that save you time, but it never stops being time-consuming. And to do it well, it is going to be time-consuming.
If you're a team of 35 people, and you're trying to hire the director of whatever from a huge company, you need to ask the question of, when did this person join that huge company? Did they join when the company was already 5,000 people and from day one they had all the resources at their disposal? Or were they actually one of the earlier employees who helped that growth?
It's really important to look at not just the volume that you bring in, but what is the journey of that volume with your business one year out. How much money do you actually make from them to be able to properly decide how much can I spend to win this customer?
Acquisition channels just straight up don't work if you have a product that doesn't live up to the expectation.
We don't love the idea of hiring people based off of a hypothesis that something is going to work. That's a really good way to have to do layoffs because the plans you thought were going to work didn't work. So we always hired one person, prove out a theory, and then let them grow their team.