Focus is saying no to everything except what matters most

Focus is not about what we are doing, it's about what we are not doing. These are the hard decisions.

The ability to say no is going to allow you to make sure you're building something that's going to be amazing for the people that matter most and not something that's going to be average or okay for a lot of different people.

The core of strategy is really picking those areas and the areas you're not going invest in.

Strategy should hurt. If you're not making trade-offs that are painful, you are not actually helping people prioritize their time.

You can't have more than three P1s. You can have as many P2s as you want and P3s if you really think you should, but you can scam it... skim it, right? Go through it really quickly.

Whenever someone wants to have a strategy conversation, it assumes that they don't understand their priorities. The priorities is always a list from top to bottom where there's one thing that's more important than the others.

No company needs more than three company goals and the point of company goals is to help people know what the most important things are to success.

What if I took away all your resources and you only had five, which is the one you're going to build? I do all these Draconian things that just force clarity.

A kick-ass half is better than a half-ass whole.